Amaya is a leading provider of technology-based products and services in the global gaming and interactive entertainment industries.
Amaya focuses on developing, operating and acquiring interactive technology-based assets with high-growth potential in existing and new markets and industries or verticals. Amaya's consumer technology business currently offers online and mobile real- and play-money poker and other online and mobile products, including casino, sports betting (also known as sportsbook) and daily fantasy sports. Amaya seeks to take advantage of technology to provide gaming and entertainment to large networks of customers.
Amaya owns gaming and related interactive entertainment businesses, which it offers through Rational Group under several owned brands, including, among others, PokerStars, Full Tilt, BetStars, StarsDraft, European Poker Tour, PokerStars Caribbean Adventure, Latin American Poker Tour and Asia Pacific Poker Tour. These brands have more than 100 million cumulative registered customers globally and collectively form the largest poker business in the world, comprising online poker games and tournaments, live poker competitions, branded poker rooms in popular casinos around the world and poker programming created for television and online audiences. In addition to growing its existing real- and play-money poker businesses, Rational Group has recently targeted growth of its operations into other online verticals, including casino, sportsbook and daily fantasy sports.
Rational Group's flagship brand is PokerStars, which Amaya estimates holds a strong majority of the global market share of real-money poker player liquidity and is among the leaders in play-money poker player liquidity. Additionally, Amaya estimates that Rational Group has one of the largest and fastest growing player bases in the online casino market.