Amaya is a leading provider of technology-based products and services in the global gaming and interactive entertainment industries.
Amaya focuses on developing, operating and acquiring interactive technology-based assets with high-growth potential in existing and new markets and industries or verticals. Amaya's consumer technology business currently offers online and mobile real- and play-money poker and other online and mobile products, including casino, sports betting (also known as sportsbook) and daily fantasy sports. Amaya seeks to take advantage of technology to provide gaming and entertainment to large networks of customers.
Amaya ultimately owns, through Rational Group, gaming and related consumer businesses and brands including PokerStars, Full Tilt, BetStars, StarsDraft, PokerStars Casino and the PokerStars Championship and PokerStars Festival live poker tour brands (incorporating the European Poker Tour, PokerStars Caribbean Adventure, Latin American Poker Tour and the Asia Pacific Poker Tour). These brands have more than 108 million cumulative registered customers globally and collectively form the largest poker business in the world, comprising online poker games and tournaments, sponsored live poker competitions, marketing arrangements for branded poker rooms in popular casinos in major cities around the world, and poker programming created for television and online audiences. Amaya, through certain of these brands, also offers non-poker gaming products, including casino, sportsbook and daily fantasy sports. Amaya, through certain of its subsidiaries, is licensed or approved to offer, or offers under third party licenses or approvals, its products and services in various jurisdictions throughout the world, including in Europe, both within and outside of the European Union, the Americas and elsewhere. In particular, PokerStars is the world's most licensed online gaming brand, holding licenses or related operating approvals in 17 jurisdictions.
Rational Group's flagship brand is PokerStars, which Amaya estimates holds a strong majority of the global market share of real-money poker player liquidity and is among the leaders in play-money poker player liquidity. In addition to growing its existing real- and play-money poker businesses, Rational Group has recently targeted growth of its operations into other online verticals, including casino, sportsbook and daily fantasy sports. Amaya estimates that Rational Group has one of the largest and fastest growing player bases in the online casino market.